Effective marketing propels business growth. As a marketing major at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.
- The marketing major offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
- Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
- Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service
Marketing professionals are in growing demand in our consumer-driven economy. This major will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.
Required Courses (12 Units)
|MKT-307||Advertising and Promotion||3|
Elective Courses (6 Units)
Select two of the following:
|BUS-486||Topics in Business||3|
Required Capstone Course (3 Units)
|BUS-482||Seminar in Business Strategy||3|