Effective marketing propels business growth. As a marketing major at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

  • The marketing major offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
  • Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
  • Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This major will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Course listing

Required Courses (12 Units)

CodeTitleUnits
MKT-303Market Research3
MKT-307Advertising and Promotion3
MKT-314Logistics3
MKT-316Sales Management3

Elective Courses (6 Units)

Select two of the following:

CodeTitleUnits
MKT-305Consumer Behavior3
MGT-362Nonprofit Management3
MGT-352Organizational Communication3
MGT-355Organizational Behavior3
BUS-486Topics in Business3

Required Capstone Course (3 Units)

CodeTitleUnits
BUS-482Seminar in Business Strategy3