As higher education becomes more competitive, Fresno Pacific University rises to the challenge by restructuring its communications and marketing efforts.

Diana Bates Mock has been promoted to associate vice president of communications and marketing, and the University Communications Office, which she heads, has become a separate department, reporting directly to the president. The area had been part of the Advancement Office.

Dedication to service and an eye for organization are two of the strengths Nicole Linder brings to Fresno Pacific University.

Linder holds the newly created post of associate director of events and alumni programs in the university’s Advancement Office. Among her responsibilities are to communicate with alumni, organize and assist volunteers, oversee special events such as Homecoming and the Alumni Phonathon and coordinate the church relations program.