McDonald's—its billions served give it influence way beyond burgers and fries. Lovin' it or hatin' it, few among us have not at some point found it our kind of place.

But can Ronald & Co. bring world peace for all time as well as a break today? Duane Ruth-Heffelbower, a member of the Fresno Pacific University School of Business and Center for Peacemaking & Conflict Studies, has cooked up some tasty ideas on the subject for this Scholars Speak.