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Social Media Networking

Social media is at the intersection of technology and human interaction. We like to connect with each other and social media is one avenue that offers this human collaboration.

Social media has become a fast and cheap “background check” employers use before inviting applicants for interviews. Employers will use social media to evaluate:

  • Your written communication skills
  • Your work history and education
  • Your industry knowledge
  • Your use of profanity
  • How you spend your non-working time
  • How you might fit into their company culture

Employers also use social media to find qualified applicants, which is often a faster and cheaper way to find good job candidates than posting a job. Here are some quick facts:

  • 94 percent of hiring managers and recruiters are on LinkedIn
  • 79 percent have hired a candidate from LinkedIn
  • 66 percent of recruiters use Facebook to find talent
  • 52 percent use Twitter to search for candidates
  • 80 percent will Google your name

Adapted from Guide to Social Media and Job Search by Susan P. Joyce.


LinkedIn is the number one social network used by recruiters for job searches. If you have time for only one social network for your job search, LinkedIn is the one you should use. With LinkedIn you can gain potential networking connections, reach out to old connections and search, save jobs and create job alerts. Most importantly, you can research companies of interest to learn about who works there, company news, products, services, culture and operations as well as the qualifications of those that work in similar jobs and current job openings at that company.

LinkedIn Profile

LinkedIn Resources


Facebook is the second most popular social network for recruiters. According to a recent Jobvite survey 66 percent of employers use Facebook in their recruiting.

Facebook Hazards for Job Seekers

  • 90 percent of employers use it as a background check
  • 70 percent of recruiters reject candidates based on:
    • Inappropriate photos
    • Inappropriate comments
    • Inappropriate sharing

Facebook Benefits for Job Seekers (if used appropriately)

  • Demonstrates your social media savviness
  • Demonstrates your skills and expertise
  • Expands your network to help connect you to a new job

Facebook Resources


Twitter can be an excellent resource for your job search.

Benefits of using Twitter for your job search include:

  • Connecting you to new people, organizations, ideas and jobs
  • Using it as a tool for building your online reputation
  • Bringing you to the attention of employers

Here are some keys to becoming a Twitter Job Search “Power User”:

  • Create a professional, public Twitter account for job search
  • Focus on appealing to employers looking to hire someone like you
  • Do not enter anything personal or that you do on your spare time. Use a separate Twitter account for that in private mode.

Twitter Resources

Establish a Powerful Twitter Account in 4 Easy Steps – gives four step-by-step instructions on how to start leveraging Twitter for your job search

Online Reputation Management

Guide to Online Reputation Management – provides information on how to positively impact what is visible at the top of search results when recruiters Google your name