• Two male students in classroom

Effective marketing propels business growth. As a marketing major at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

  • The marketing major offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
  • Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
  • Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This major will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Course listing

General Education Or Other Prerequisites

CodeTitleUnits
ECON 101Principles of Microeconomics3
ECON 102Principles of Macroeconomics3
MATH 140Pre-Calculus4

Required Courses (for All Business Majors Listed Below) (38 Units)

Foundational Courses
CodeTitleUnits
ACCT 220Principles of Accounting I4
ACCT 230Principles of Accounting II4
BUS 465Statistics3
Advanced Courses
CodeTitleUnits
MKT 300Principles of Marketing3
MGT 350Organizational Theory3
BUS 321Personal Finance3
BUS 365Business Ethics3
BUS 430Business Information Systems3
BUS 475Law and the Business Environment3
INTB 370International Business3
FIN 450Financial Management3
BUS 480Strategic Management3

Required Courses (12 Units)

CodeTitleUnits
MKT 303Market Research3
MKT 307Advertising and Promotion3
MKT 314Logistics3
MKT 316Sales Management3

Elective Courses (6 Units)

Select two of the following

CodeTitleUnits
MKT 305Consumer Behavior3
MGT 352Organizational Communication3
MGT 362Nonprofit Management3
MGT 355Organizational Behavior3
BUS 486Topics in Business3

Required Capstone Course (3 Units)

CodeTitleUnits
BUS 482Seminar in Business Strategy4