• Two male students in classroom

Effective marketing propels business growth. As a marketing major at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

  • The marketing major offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
  • Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
  • Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This major will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Course listing

Required Courses (12 Units)

CodeTitleUnits
MKT 303Market Research3
MKT 307Advertising and Promotion3
MKT 314Logistics3
MKT 316Sales Management3

Elective Courses (6 Units)

Select two of the following

CodeTitleUnits
MKT 305Consumer Behavior3
MGT 352Organizational Communication3
MGT 362Nonprofit Management3
MGT 355Organizational Behavior3
BUS 486Topics in Business3

Required Capstone Course (3 Units)

CodeTitleUnits
BUS 482Seminar in Business Strategy4