Art - Graphic Arts Emphasis

The graphic arts emphasis prepares art major students for further study in either graphic arts or graphic design. Both of these fields are increasingly more popular and plentiful in today's computer savvy society. Students who choose the graphic arts emphasis, take basic and advanced graphic arts courses and explore the field of graphic art, its technologies and uses.


Required Courses (30 Units)

  • ART-230 Basic Computer Graphic Arts (3)
  • ART-325 Modern and Contemporary Art (3)
  • ART-430 Advanced Computer Graphic Arts (3)
  • COM-390 Creating on the Web (3)
  • MKT-300 Principles of Marketing (3)

Select four of the following:

  • ART-315 Digital Photography (3)
  • ART-435 Museum Studies (3)
  • COM-350 Visual Rhetoric (3)
  • COM-355 Media Aesthetics(3)
  • COM 360 Digital Video Production (3)
  • COM-380 Film Studies (3)
  • COM-400 Intercultural Communication (3)
  • COM-410 Media and Society (3)
  • MKT-307 Advertising and Promotion (3)
  • MKT-316 Sales Management (3)
  • Study abroad
  • Select one of the following:

    • ART-450 Project in Art (3)
    • ART-482 Internship in Art (3)

    Course Descriptions

    ART 110: Art Appreciation (3 units)

    This course discusses the history, vocabulary, methods and media of art through presentation of examples from various art movements and cultures.

    ART 120: Painting I (3 units)

    This course is an introduction to painting processes through studio problems and critiques. This class is designed to foster an understanding of color harmony and compositional balance in a painting.

    ART 140: Drawing I (3 units)

    This class serves as an introduction to the basic principles of observational drawing. Students will learn about drawing media, techniques and composition through group critiques, lectures and individual research.

    ART 150: Principles of Design (3 units)

    This course covers design elements and their fundamental application in two-dimensional visual art. Students explore the principles of visually organizing those elements, while exploring creative thought processes and methods of visual analysis. Students also explore a variety of materials, techniques and vocabulary specific to the fine art of design.

    ART 230: Basic Computer Graphic Arts (3 units)

    This course introduces students to basic concepts in the visual arts as they apply to graphic arts. Students are given an overview of graphic arts in its breadth, technologies and uses. An in-depth look at one of the most used and effective graphic design software programs--Adobe Illustrator, is also included.

    ART 315: Digital Photography (3 units)

    This class is an introduction to photo processes through studio problems and critiques. This class is designed to foster an understanding of color, harmony and compositional balance in photography.

    ART 325: Modern and Contemporary Art (3 units)

    This course will consider various modernist artistic developments in the 20th century through to artistic developments of the present day including issues facing artists today.

    ART 330: Art and Religion (3 units)

    This course examines how spirituality has been present and evident through artistic expression since the beginning of time. Through the examination of various examples of art and architecture, students will learn about the creativity of different cultures and religions, and how they compare to the Christian faith.

    ART 350: History of Western Art I (3 units)

    This course explores Western art in its historical and cultural contexts, from prehistory to the Renaissance, in an attempt to better understand the creativity of those who lived before and how art has influenced modern culture.

    ART 355: History of Western Art II (3 units)

    This course explores Western art in its historical and cultural contexts, from the Renaissance to the present day, in an attempt to better understand the creativity of those who lived before and how art has influenced modern culture.

    ART 430: Advanced Computer Graphic Arts (3 units)

    This course covers advanced concepts in visual arts as applied to graphic arts. It is a continuation of exploration into graphic arts, technologies and uses. Students will use advanced techniques with Adobe Photoshop and Illustrator to become familiar with every aspect of the design process.

    ART 435: Museum Studies (3 units)

    This course examines various aspects of the museum industry and equips students with the skills necessary to seek careers and job opportunities in the arts and museum industry.

    ART 440: Exhibition and Gallery Design (3 units)

    This course examines art theory and technique and applies it to the gallery space. Student will learn practical aspects of exhibition and gallery design. This course is essential for those who wish to pursue careers as practicing artists, curators, gallery or museum workers.

    ART 450: Senior Project (3 units)

    For advanced students with an art major, this course is seen as the final project before completion of the major. It involves a public presentation of work from production to exhibit.

    ART 460: World Art (3 units)

    This course examines visual art and architecture from diverse cultures from prehistory to the present day presented in their historical, social, religious and stylistic contexts. Students study the diverse cultural and artistic highlights which have illuminated the past and which continue to fuel contemporary culture.

    ART 482: Practicum in Art (3 units)

    Practicum in Art should be a project of study planned out by the student and the art program director. The study project could involved working as an assistant for the Fresno Art Center, various other agencies or doing an apprenticeship with a Fresno artist.

    COM 350: Visual Rhetoric (3 units)

    This course explores the phenomenon of the visual image from a rhetorical perspective, across a variety of contexts including popular culture, religion, media and the arts--visual and verbal. By studying visual culture from a rhetorical perspective, students work to understand the phenomenology of seeing, how images are made meaningful and used to foster identification, and the impact of images on people and in shaping of culture.

    COM 355: Media Aesthetics (3 units)

    This course is designed to enhance audio/visual literacy and communication by promoting a deeper understanding of the primary structural elements of multimedia production. Students will learn how to perceive and manage these elements to clarify, intensify and interpret their mediated communication.

    COM 360: Digital Video Production (3 units)

    In this course students study the key theoretical, organizational, technical and management elements in the craft of producing and directing a short video story. Through instruction and application students will gain a fundamental understanding of what is required to organize and successfully execute the production of a short digital video.

    COM 380: Film Studies (3 units)

    Movies are a pervasive presence in American culture. This course seeks to understand the nature of film in its creative, aesthetic, social, personal and ethical dimensions. The student will be introduced to the history, technique and language of film. Through the viewing of films, the student will learn to analyze, understand and evaluate the film experience.

    COM 390: Creating on the Web (3 units)

    This course critically examines the nature of communication on the World Wide Web. Students explore web sites and forms of discourse found in new technologies for creative, theoretical and interpretative purposes.

    COM 400: Intercultural Communication (3 units)

    This course is a study of the principles involved in communication between people of different cultures. Emphasis is placed on the practical aspect of intercultural communication through cross-cultural contacts. (Recommended prior coursework: COM 110 and COM 120)

    COM 410: Media and Society (3 units)

    This course is a study of mass media (television, radio, newspaper, etc.) as a social/communication force in American culture. Attention is given to media use by the church, as well as to such significant social/psychological problems as violence and sex in the media. (Recommended prior coursework: COM 120)

    MKT 300: Principles of Marketing (3 units)

    This course trains students in the understanding of concepts in marketing. In order to be successful in business, one must understand how to market to the needs and wants of a consumer target group. Hence, students learn the marketing process, developing the marketing mix and managing marketing services.

    MKT 307: Advertising and Promotion (3 units)

    This course is a study of advertising and promotions from a marketing communications perspective. The course focuses on decision making in the management of the elements of the firm's promotional mix, such as advertising, sales promotion, packaging and publicity. (Recommended prior coursework: MKT 300)

    MKT 316: Sales Management (3 units)

    This course is a study of the fundamentals of sales, including prospecting, planning the sale, the approach, the sales interview, handling objections and the close. As part of class activities, the course includes use of videotape technology so that students can learn from simulated sales calls they make to each other. (Recommended prior coursework: MKT 300)

    Parent Program