Effective marketing propels business growth. With a Bachelor of Arts in Business Administration with an emphasis in marketing, you’ll be trained in strategic, responsible and effective marketing.


  • The marketing emphasis offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research.
  • Optional courses also revolve around advertising, consumer behavior, sales management and database management systems.

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more.