Effective marketing propels business growth. With a Bachelor of Arts in Business Administration with an emphasis in marketing, you’ll be trained in strategic, responsible and effective marketing.
- The marketing emphasis offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research.
- Optional courses also revolve around advertising, consumer behavior, sales management and database management systems.
Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more.
Required Courses (12 Units)
|MKT-307||Advertising and Promotion||3|
Elective Courses (6 Units)
Select two of the following:
|BUS-486||Topics in Business||3|
Required Capstone Course (3 Units)
|BUS-482||Seminar in Business Strategy||3|