Marketing

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Effective marketing propels business growth. Through the marketing emphasis at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

  • The marketing emphasis offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
  • Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
  • Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Course listing

Note: Emphasis courses are additional courses that are to be completed alongside the general education and parent program requirements as dictated by the Fresno Pacific University catalog. Please review the course requirements for baccalaureate programs and the general education summary in the Undergraduate Academic Catalog.

Emphasis Courses (6 Units)

CodeTitleUnits
MKT 307Advertising and Promotion3
MKT 316Sales Management3

Elective Courses (12 Units)

Select four of the following

CodeTitleUnits
MKT 303Market Research3
MKT 305Consumer Behavior3
MKT 314Logistics3
CSSE 112Survey of Computer Science3
CSSE 220Programming for Solving Problems4
MGT 355Organizational Behavior3
BUS 380Project Management3

Capstone Course (3 Units)

Select one of the following

CodeTitleUnits
BUS 482Seminar in Business Strategy4
BUS 496Business Internship3

Associate Degree for Transfer (ADT) Information

Business Administration (AS-T) to Business Administration: Marketing, B.A.

BA courses fulfilled through ADT:

  • All lower-division General Education requirements fulfilled
  • BA co-requisites and major courses fulfilled through ADT:
    • ECON 101    Principles of Microeconomics (3)
    • ECON 102    Principles of Macroeconomics (3)
    • ACCT 220    Principles of Accounting I (4)
    • ACCT 230    Principles of Accounting II (4)
  • This program is offered as daytime traditional

ADT Guarantee is the completion of BA/BS degree in 68 units.

Program director

Ranjan George
Ranjan George, Ph.D.

Associate Professor, Business, Program Director, Business B.A.

Faculty

Breck Harris, Ed.D.
Breck Harris, Ed.D.

Professor School of Business