Effective marketing propels business growth. Through the marketing emphasis at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.
Highlights
- The marketing emphasis offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
- Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
- Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service
Career opportunities
Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.
Course listing
Note: Emphasis courses are additional courses that are to be completed alongside the general education and parent program requirements as dictated by the Fresno Pacific University catalog. Please review the course requirements for baccalaureate programs and the general education summary in the Undergraduate Academic Catalog.
Required Courses (6 Units)
| Code | Title | Units |
|---|---|---|
| MKT 307 | Advertising and Promotion | 3 |
| MKT 316 | Sales Management | 3 |
Elective Courses (12 Units)
Select four of the following
| Code | Title | Units |
|---|---|---|
| MKT 303 | Market Research | 3 |
| MKT 305 | Consumer Behavior | 3 |
| MKT 314 | Logistics | 3 |
| CSSE 112 | Survey of Computer Science | 3 |
| CSSE 220 | Object-Oriented Programming | 3 |
| MGT 355 | Organizational Behavior | 3 |
| BUS 380 | Project Management | 3 |
| BUS 486 | Topics in Business | 3 |
Required Capstone Course (3 Units)
Select one of the following
| Code | Title | Units |
|---|---|---|
| BUS 482 | Seminar in Business Strategy | 4 |
| BUS 496 | Business Internship | 3 |
Faculty
Breck Harris, Ed.D.
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Program details
Mentally, I feel that FPU has pushed me to work hard and focus on my passions. Spiritually, I feel more solid and planted in my faith.
Connor Cookingham
- Marketing