Effective marketing propels business growth. Through the marketing emphasis at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Course listing

Note: Emphasis courses are additional courses that are to be completed alongside the general education and parent program requirements as dictated by the Fresno Pacific University catalog. Please review the course requirements for baccalaureate programs and the general education summary in the Undergraduate Academic Catalog.

Emphasis Courses (6 Units)

Elective Courses (12 Units)

Select four of the following

Capstone Course (3 Units)

Select one of the following

Associate Degree for Transfer (ADT) Information

Business Administration (AS-T) to Business Administration: Marketing, B.A.

BA courses fulfilled through ADT:

• All lower-division General Education requirements fulfilled
• BA co-requisites and major courses fulfilled through ADT:
  • ECON 101    Principles of Microeconomics (3)
  • ECON 102    Principles of Macroeconomics (3)
  • ACCT 220    Principles of Accounting I (4)
  • ACCT 230    Principles of Accounting II (4)
  • BUS-301       Business Writing (0) – Waived
  • BUS-475       Law & the Legal Environment (3) [lower to upper division]
• This program is offered as daytime traditional

ADT Guarantee is the completion of BA/BS degree in 68 units.

Program director

Ranjan George, Ph.D.

Associate Professor, Business, Program Director, Business B.A.

Faculty

Breck Harris, Ed.D.

Professor School of Business