Marketing

Effective marketing propels business growth. Through the marketing emphasis at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Transferring to Fresno Pacific

Associate Degree for Transfer (ADT) Information

Business Administration (AS-T) to Business Administration: Marketing, B.A.

BA courses fulfilled through ADT:

• All lower-division General Education requirements fulfilled
• BA co-requisites and major courses fulfilled through ADT:
  • ECON 101    Principles of Microeconomics (3)
  • ECON 102    Principles of Macroeconomics (3)
  • ACCT 220    Principles of Accounting I (4)
  • ACCT 230    Principles of Accounting II (4)
  • BUS-301       Business Writing (0) – Waived
  • BUS-475       Law & the Legal Environment (3) [lower to upper division]
• This program is offered as daytime traditional

ADT Guarantee is the completion of BA/BS degree in 68 units.

Course listing

Note: Emphasis courses are additional courses that are to be completed alongside the general education and parent program requirements as dictated by the Fresno Pacific University catalog. Please review the course requirements for baccalaureate programs and the general education summary in the Undergraduate Academic Catalog.

Emphasis Courses (6 Units)

Elective Courses (15 Units)

Select five of the following

Capstone Course (5-7 Units)

Three-Year Degree Option

This academic program is available as a three-year bachelor's degree or as a standard four-year bachelor’s degree. View more information about the three-year option.

Sample Curriculum Map

Below is a sample curriculum map for this program. This map serves as an example of how courses are set up to ensure completion of the degree in three years. The course listing is based on a sample year and follows a fall, spring and summer academic year. Some courses are only offered on odd or even years. An advisor will work with you to create a curriculum map that is unique to you.

Year 1

Fall

Code	Title	Units
CP 152	Freshman Seminar	0
BIB 100	Jesus and the Christian Community	3
ECON 101 ECON 102	Principles of Microeconomics Principles of Macroeconomics	3
COM 110 or COM 120	Written Communication or Oral Communication	3
MATH 205	Introductory Statistics	3
MATH 206L	Introductory Statistics Lab	1
	Humanities	3
	Total units	17

Spring

Code	Title	Units
MATH 125	Finite Mathematics	3
BIOL 100	Principles of Biology	4
BIOL 100L	Principles of Biology Lab	0
ECON 101 ECON 102	Principles of Microeconomics Principles of Macroeconomics	3
COM 110 or COM 120	Written Communication or Oral Communication	3
	Foreign Language	3
CP 152	College Transitions and Success	1
	Total units	17

Summer

Code	Title	Units
HIST 120	Ancient Civilizations	4
	Biblical Literature	3
KIN 120	Concepts of Wellness	3
	Total units	10

Year 2

Fall

Code	Title	Units
ACCT 220	Principles of Accounting I	4
	Social Science I	3
MKT 300	Principles of Marketing	3
MGT 350	Organizational Theory	3
INTB 370	International Business	3
	Total units	16

Spring

Code	Title	Units
ACCT 230	Principles of Accounting II	4
	Natural Science 2	4
BUS 365	Business Ethics	3
	Major 1	3
	Major 2	3
	Total units	17

Summer

Code	Title	Units
HIST 140	Modern Civilizations	4
HIST 130	Medieval and Early Modern Civilizations	4
HUMN 2		3
BUS 485	Internship	1-3
	Total units	12-14

Year 3

Fall

Code	Title	Units
MIN 357	Christian  Leadership and Administration	4
BUS 480	Strategic Management	3
BUS 430	Business Information Systems	3
FIN 450	Financial Management	3
	Major 3	3
	Major 4	3
	Total units	19

Spring

Code	Title	Units
BUS 321	Personal Finance	3
BUS 482	Seminar in Business Strategy	4
BUS 475	Law and the Business Environment	3
	Major 5	3
	Major 6	3
	Total units	16

Total Units: 120

Program director

Ranjan George, Ph.D.

Associate Professor, Business, Program Director, Business B.A.

Faculty

Breck Harris, Ed.D.

Professor School of Business