• Two male students in classroom

Effective marketing propels business growth. Through the marketing emphasis at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

  • The marketing emphasis offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
  • Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
  • Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Transferring to Fresno Pacific

FPU is a partner school with Transferology, a web-based tool that allows you to match the courses you’ve already taken with FPU programs. Visit Transferology.com to create an account and get started.

Will my courses transfer? Get started on Transferology.com.

Associate Degree for Transfer (ADT) Information

Business Administration (AS-T) to Business Administration: Marketing, B.A.

BA courses fulfilled through ADT:

  • All lower-division General Education requirements fulfilled
  • BA co-requisites and major courses fulfilled through ADT:
    • ECON 101    Principles of Microeconomics (3)
    • ECON 102    Principles of Macroeconomics (3)
    • ACCT 220    Principles of Accounting I (4)
    • ACCT 230    Principles of Accounting II (4)
    • BUS-301       Business Writing (0) – Waived
    • BUS-475       Law & the Legal Environment (3) [lower to upper division]
  • This program is offered as daytime traditional

ADT Guarantee is the completion of BA/BS degree in 68 units.

Course listing

Note: Emphasis courses are additional courses that are to be completed alongside the general education and parent program requirements as dictated by the Fresno Pacific University catalog. Please review the course requirements for baccalaureate programs and the general education summary in the Undergraduate Academic Catalog.

Emphasis Courses (6 Units)

CodeTitleUnits
MKT 307Advertising and Promotion3
MKT 316Sales Management3

Elective Courses (15 Units)

Select five of the following

CodeTitleUnits
MKT 303Market Research3
MKT 305Consumer Behavior3
MKT 314Logistics3
CSSE 112Survey of Computer Science3
CSSE 220Programming for Solving Problems4
MGT 355Organizational Behavior3
BUS 380Project Management3

Capstone Course (5-7 Units)

CodeTitleUnits
BUS 482Seminar in Business Strategy4
BUS 485Internship1 - 3

3-Year Degree Option

This academic program is available as a 3-year bachelor's degree or as a standard 4-year bachelor’s degree. View more information about the 3-year option.

Sample Curriculum Map

Below is a sample curriculum map for this program. This map serves as an example of how courses are set up to ensure completion of the degree in 3 years. The course listing is based on a sample year and follows a fall, spring and summer academic year. Some courses are only offered on odd or even years. An advisor will work with you to create a curriculum map that is unique to you.

Year 1

Fall

CodeTitleUnits
CP 152Freshman Seminar0
BIB 100Jesus and the Christian Community3
ECON 101
ECON 102
Principles of Microeconomics
Principles of Macroeconomics
3
COM 110 or
COM 120
Written Communication or
Oral Communication
3
MATH 205Introductory Statistics3
MATH 206LIntroductory Statistics Lab1
 Humanities3
 Total units17

Spring

CodeTitleUnits
MATH 125Finite Mathematics3
BIOL 100Principles of Biology4
BIOL 100LPrinciples of Biology Lab0
ECON 101
ECON 102
Principles of Microeconomics
Principles of Macroeconomics
3
COM 110 or
COM 120
Written Communication or
Oral Communication
3
 Foreign Language3
CP 152College Transitions and Success1
 Total units17

Summer

CodeTitleUnits
HIST 120Ancient Civilizations4
 Biblical Literature3
KIN 120Concepts of Wellness3
 Total units10
Year 2

Fall

CodeTitleUnits
ACCT 220Principles of Accounting I4
 Social Science I3
MKT 300Principles of Marketing3
MGT 350Organizational Theory3
INTB 370International Business3
 Total units16

Spring

CodeTitleUnits
ACCT 230Principles of Accounting II4
 Natural Science 24
BUS 365Business Ethics3
 Major 13
 Major 23
 Total units17

Summer

CodeTitleUnits
HIST 140Modern Civilizations4
HIST 130Medieval and Early Modern Civilizations4
HUMN 2 3
BUS 485Internship1-3
 Total units12-14
Year 3

Fall

CodeTitleUnits
MIN 357Christian  Leadership and Administration4
BUS 480Strategic Management3
BUS 430Business Information Systems3
FIN 450Financial Management3
 Major 33
 Major 43
 Total units19

Spring

CodeTitleUnits
BUS 321Personal Finance3
BUS 482Seminar in Business Strategy4
BUS 475Law and the Business Environment3
 Major 53
 Major 63
 Total units16

Total Units: 120

Program director

Photo of Ranjan George

Ranjan George, Ph.D.

Associate Professor, Business, Program Director, Business B.A.

Faculty

Photo of Breck Harris, Ed.D.

Breck Harris, Ed.D.

Professor School of Business