Marketing

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Effective marketing propels business growth. Through the marketing emphasis at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

  • The marketing emphasis offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
  • Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
  • Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Course listing

Note: Emphasis courses are additional courses that are to be completed alongside the general education and parent program requirements as dictated by the Fresno Pacific University catalog. Please review the course requirements for baccalaureate programs and the general education summary in the Undergraduate Academic Catalog.

Required Courses (6 Units)

CodeTitleUnits
MKT 307Advertising and Promotion3
MKT 316Sales Management3

Select two of the following

CodeTitleUnits
MKT 303Market Research3
MKT 305Consumer Behavior3
MKT 314Logistics3
CSSE 112Survey of Computer Science3
CSSE 220Object Oriented Programming3
MGT 355Organizational Behavior3
BUS 380Projects in Management3
BUS 486Topics in Business3

Select one of the following

CodeTitleUnits
BUS 482Seminar in Business Strategy3
BUS 496Business Internship (Fall Only)3