Effective marketing propels business growth. With a Bachelor of Arts in Business Administration with an emphasis in marketing, you’ll be trained in strategic, responsible and effective marketing.


  • The marketing emphasis offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research.
  • Optional courses also revolve around advertising, consumer behavior, sales management and database management systems.

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more.

Course listing

Required Courses (12 Units)

MKT-303Market Research3
MKT-307Advertising and Promotion3
MKT-316Sales Management3

Elective Courses (6 Units)

Select two of the following:

MKT-305Consumer Behavior3
MGT-362Nonprofit Management3
MGT-352Organizational Communication3
MGT-355Organizational Behavior3
BUS-486Topics in Business3

Required Capstone Course (3 Units)

BUS-482Seminar in Business Strategy3