Marketing

Effective marketing propels business growth. Through the marketing emphasis at FPU, you will complete a set of foundational and advanced marketing courses that integrate both theory and practice and encourage a commitment to Christian ethical behavior and service.

Highlights

The marketing emphasis offers a broad perspective, providing courses that discuss international business, nonprofit marketing and market research
Optional courses also revolve around advertising, consumer behavior, sales management and database management systems
Instills an understanding of the relationship between business administration and Christian faith and encourages a commitment to ethical behavior and service

Career opportunities

Marketing professionals are in growing demand in our consumer-driven economy. This emphasis will prepare you for a career in marketing, marketing management, advertising, media relations, nonprofit marketing and more in a variety of business settings.

Transferring to Fresno Pacific

FPU is a partner school with Transferology, a web-based tool that allows you to match the courses you’ve already taken with FPU programs. Visit Transferology.com to create an account and get started.

Associate Degree for Transfer (ADT) Information

Business Administration (AS-T) to Business Administration: Marketing, B.A.

BA courses fulfilled through ADT:

All lower-division General Education requirements fulfilled
BA co-requisites and major courses fulfilled through ADT:
- ECON 101 Principles of Microeconomics (3)
- ECON 102 Principles of Macroeconomics (3)
- ACCT 220 Principles of Accounting I (4)
- ACCT 230 Principles of Accounting II (4)
- BUS-301 Business Writing (0) – Waived
- BUS-475 Law & the Legal Environment (3) [lower to upper division]
This program is offered as daytime traditional

ADT Guarantee is the completion of BA/BS degree in 68 units.

Course listing

Note: Emphasis courses are additional courses that are to be completed alongside the general education and parent program requirements as dictated by the Fresno Pacific University catalog. Please review the course requirements for baccalaureate programs and the general education summary in the Undergraduate Academic Catalog.

Emphasis Courses (6 Units)

Code	Title	Units
MKT 307	Advertising and Promotion	3
MKT 316	Sales Management	3

Elective Courses (15 Units)

Select five of the following

Code	Title	Units
MKT 303	Market Research	3
MKT 305	Consumer Behavior	3
MKT 314	Logistics	3
CSSE 112	Survey of Computer Science	3
CSSE 220	Programming for Solving Problems	4
MGT 355	Organizational Behavior	3
BUS 380	Project Management	3