Job Search Strategies

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The hidden job market leads to jobs 58-62 percent of the time. There is less competition with the hidden job market because very few know about the positions. Furthermore, only 15 percent of all jobs are advertised. Employers rely on employee referrals and other methods the other 85 percent of the time.

These are the four job search strategies that work:

Targeted Job Search
Face-to-Face Networking
Social Media Networking
Traditional Job Search

1. Targeted Job Search

A targeted search means identifying specific areas to pursue that will generate the best results while allowing you to have control over your search. Today’s economy dictates that job hunters be more knowledgeable, determined and focused than ever before to reach their goals. Learn all you can about the companies for which you are interested.

Before you start any search use tools like Vault or The Muse for an overview of the organization and its industry profile. Research all you can about the company. Visit the company’s website to ensure that you understand the breadth of what they do. Review the organization’s background, values, vision and mission statement. Learn about their products, services and client base. Read recent press releases for insight into projected growth and stability. Go to LinkedIn to find the hiring manager’s name. Review trade or business publications. Seek perspective and insight into their industry standing. Develop a question list. Prepare to ask about the organization or position based on your research.

Fresno Pacific University - Employers in California by Major

Actuarial Science29,266
Aerospace Engineering1,704
African American Studies2,196
Agricultural Business Management5,974
American Sign Language112
Animal Science12,637
Antitrust & Trade Law35
Architectural Engineering2,063
Art & Fine Arts7,303
Asian Studies2,358
Astronomy & Astrophysics69
Automotive Engineering2,524
Aviation Management2,060
Bankruptcy Law371
Biomedical Engineering2,251
Biotechnology & Bioinformatics1,478
Botany & Plant Science4,043
Business & Corporate Law401
Business Analytics8,529
Business Management97,299
Chemical Engineering5,904
Civil Engineering5,896
Classical Studies3,564
Cognitive Science1,012
Communications & Media Studies22,993
Comparative Literature7,737
Computer Engineering18,441
Computer Science36,496
Construction Management6,032
Criminal Justice5,631
Criminal Law1,922
Criminal Prosecution321
Cyber Security303
Data Science989
Divorce & Family Law1,013
Drama, Theater & Visual Arts7,945
Electrical Engineering20,733
Energy Conservation Engineering1,965
Engineering Physics1,673
Entertainment Management1,365
Entrepreneurship 886
Environmental Engineering3,848
Environmental Studies3,548
Equine Studies591
Fashion Merchandising30,710
Forensic Science477
Forestry & Natural Resources2,266
Genetics & Genomics424
Geology & Earth Science4,907
Graphic Design & Commercial Art6,104
Healthcare Management1,695
Hotel Management4,045
Human Development & Family Studies21,040
Human Resource Management2,999
Immigration & Naturalization Law665
Industrial Design579
Industrial Engineering2,106
Interior Design5,650
International Affairs552
International Business3,574
Kinesiology & Exercise Science20,067
Labor & Employment Law322
Labor Relations4,742
Landscape Architecture4,624
Language Studies3,411
Legal Services43,064
Library Science2,242
Logistics & Supply Chain Mgmt9,571
Malpractice & Negligence Law140
Management Information Systems10,308
Marine Science442
Materials Science & Engineering8,794
Mechanical Engineering20,313
Meteorology & Atmospheric Science562
Middle Eastern Studies600
Music & Sound Engineering3,340
Naval & Marine Engineering514
Nuclear Engineering156
Optical Engineering624
Paralegal Studies8,201
Patent, Trademark & Copyright Law352
Petroleum & Gas Engineering1,212
Political Science4,364
Polymer Science & Engineering202
Public Defender117
Public Finance & Taxation587
Public Health980
Public Policy4,995
Public Relations1,445
Real Estate94,321
Real Estate Law606
Restaurant Management14,148
Retail Management17,313
Risk Management14,423
Science & Technology Management12,160
Social Work42,263
Software Engineering27,811
Sports Management16,131
Structural Engineering3,789
Tax Law228
Transportation Engineering1,856
Urban Planning1,657
Veterinary Science5,789

2. Face-to-Face Networking

Did you know that you are five times more likely to be hired if you have been referred by an employee than if you apply without knowing anyone in the organization? You’ll build stronger relationships and reach people in the offline world you’ve only chatted with on the computer. Communicating in person showcases your personality and helps people genuinely connect with you. It leads to learning more about the industry and might even get a job or job lead.

Make a list of people you know. Associations and school alumni groups are very useful in networking and often their websites have job postings for members. If you have worked for an employer in the past, look for an alumni group for that employer on LinkedIn groups. You’ll find many ways to connect with other alumni from FPU this way as well.

Networking – learn all the ins and outs of networking and professional networking etiquette

Networking at Career Fairs


3. Social Media Networking

Social media can connect you to people or businesses you are interested in locally, nationally and internationally. By connecting with peers, your network will be accessible and available to you when you need it. Your connections will also be able to contact you and stay current with your professional updates.

Social media can also help you build relationships with key influential people in your industry that you may not otherwise meet. LinkedIn and Twitter are useful platforms for building rapport with people in your chosen field or specialization. LinkedIn has changed the follow-up process that takes place after networking events. Rather than exchanging business cards, you can simply take a picture of a person’s business card, look them up on LinkedIn and connect with them to be reminded of what they look like, their industry, experience and more.

With 95 percent of recruiters using LinkedIn to vet candidates and 79 percent of them hiring someone through LinkedIn, it is essential that your online public presence is professional and reflective of your experience, skills and abilities. When seeking new opportunities or looking to make a career change, your online image can help to set you apart from other applicants. You can even improve your reputation if you’re connected with industry leaders and members on social media.

Social media platforms, especially Twitter and Facebook, have become known as the first source for news and events. There are many business leaders who often share great, informative articles about the current state of business, marketing and innovation. You can also find some of the LinkedIn influences recognized by your industry. Oftentimes, they write excellent blog posts or articles to share their insights and experiences. See the LinkedIn and Social Media page for more tips.

Whatever you do, always be grateful for those who are willing to help and thank them for their time and assistance. This goes a long way towards making them want to help you in the future. Every meeting you get and the opportunities that result will be because of your networking efforts and establishing relationships. Write a thank you note, keep in contact—and pay it forward. What you give you get in return.

4. Traditional Job Search

A traditional job search is simply applying for jobs that are announced on an employer’s website, on job aggregators like Indeed or Glassdoor, job boards like FPU’s Handshake and classified ads such as Craigslist. A word of caution: protect your privacy against scams, keep a low profile if you’re already employed and make sure to only use about 20 percent of your time searching this way. The other 80 percent of your time should be spent through a targeted job search and networking.

Don’t forget to track your job search efforts. It’s a pain, but it will provide you with valuable information on which job sites are most effective for you and which are a waste of your time, which employers are most interested in you and those that don’t seem so interested. This will help you be more efficient in your job search. There are several free job search tracking tools out there such as Handshake, Glassdoor Job Tracker and Startwire. Jibber Jobber has several optional paid upgrade features, but the basic features are free.

Salary Negotiation

Are you getting a good offer? What is your job worth? These sites can help you know for sure:

Relocation Information

Moving to a new city can be tough. Getting the right information can make it easier. If your new job requires you to move, these sites may be helpful

  • Home Fair – obtain a salary calculator, city reports and cost of living for different cities
  • LiveCareer Relocation – find a collection of the best relocation and moving tools and resources to assist job-seekers who are considering relocating
  • – obtain detailed, informative profiles for every city in the United States
  • Movoto – learn about your new neighborhood
  • Neighborhood Scout – find demographic information and more about your new city